Tag Archives: travel

The Travel Show Reaches Globally

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The 32nd edition of the World Travel Market (WTM) in London opened on Monday in the Excel Exhibition Centre, east of the British capital, with the participation of more than 180 countries including Morocco.
The show, which will last until Thursday, is a must in the industry, providing industry players the global travel and tourism opportunities to meet, to network knowledge, negotiate and conclude contracts, and to keep fully informed of the latest trends at work in their area.

This year’s edition will be attended by more than 60,000 exhibitors (tourist offices, airlines, tour operators, cruise lines, hotels, organizations advocating for responsible tourism), which will present various locations, the most popular to the most unexpected. Morocco has made, in this edition stand higher than that of 2010, with an area of ​​300 square meters, including areas dedicated professionals, regional councils Tourism (CRT) and private companies that will expose professionals the potential and benefits of a booming sector of Morocco. The stated objective of Moroccan professionals remains the strengthening of Morocco’s position on the United Kingdom, selected from the priority markets of Moroccan tourism. The latest figures, Morocco has recorded over the first nine months of 2011, 385,000 arrivals from the UK, an increase of 7.8% over the same period in 2010.

These numbers are revealing, especially since other competing markets are experiencing stagnation or even decline in arrivals. The same upward trend was recorded in terms of nights spent by British tourists (more than 1 million), up 1.5% at end-September 2011 compared to the same period a year earlier. In addition to its well known potential as a destination and emerging political stability copy, Morocco received during the year 2011 with the arrival of two major British companies, in this case British Midland International (BMI) and British Airways, which serving the cities of Casablanca, Marrakech and Agadir. The arrival of these two companies had been hailed by professionals as a sign of confidence vis-à-vis Morocco. BMI has indeed started this week with the serving of two weekly flights to Agadir. The 2011 WTM acts at some point and the destination Morocco seems to be on the rise in Britain.

Further Hotels Planned For Development

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Less than a year after changing the CEO, Accor wants to accelerate its development. The Ibis brand, which brought together so far 919 hotels worldwide, will become the backbone: it brings under its identity all the cheap hotels in the hotel. From 2012, Ibis will be divided into three brands: Hotel Classic, which will bring together existing hotels, Ibis Styles, which will replace the hotels All Seasons, and Ibis Budget, which will include the Etap Hotel and Formule 1. In total, 169,000 rooms, a third of the total stock of Accor, which are involved. The redeployment of the brand is also accompanied by a change in the logo. Exit the two small red flowers. From 1 January next year, they will be replaced by a pillow, the color will change depending on the hotel type: red for Hotel Classic, green for “Styles” and blue for the “Budget”.
Expand into new markets

According to Denis Hennequin, former head of McDonald’s Europe, it is expanding the potential customer of the brand, already well entrenched in people’s minds. “Ibis is a bit of the Bic Mac Accor, says he. The company enjoys a strong reputation around the world, but it must be given more flexibility to allow it to flourish in new markets. “And at the same time increase the income of the parent. For Ibis is a nugget as we rarely see. The brand an operating margin (that is to say, the benefits of the activity divided by sales) by 40% when that of most French companies is around 10%. Denis Hennequin hopes to expand this recipe works for all of its center of economy hotels. It has also invested 150 million euros to renovate the hotel, change the covers and to renew the offer of restoration. Far from the shadow that hangs over its share price – which has collapsed 34% since the beginning of the year – Accor therefore retains confidence in the future.