The 32nd edition of the World Travel Market (WTM) in London opened on Monday in the Excel Exhibition Centre, east of the British capital, with the participation of more than 180 countries including Morocco.
The show, which will last until Thursday, is a must in the industry, providing industry players the global travel and tourism opportunities to meet, to network knowledge, negotiate and conclude contracts, and to keep fully informed of the latest trends at work in their area.
This year’s edition will be attended by more than 60,000 exhibitors (tourist offices, airlines, tour operators, cruise lines, hotels, organizations advocating for responsible tourism), which will present various locations, the most popular to the most unexpected. Morocco has made, in this edition stand higher than that of 2010, with an area of 300 square meters, including areas dedicated professionals, regional councils Tourism (CRT) and private companies that will expose professionals the potential and benefits of a booming sector of Morocco. The stated objective of Moroccan professionals remains the strengthening of Morocco’s position on the United Kingdom, selected from the priority markets of Moroccan tourism. The latest figures, Morocco has recorded over the first nine months of 2011, 385,000 arrivals from the UK, an increase of 7.8% over the same period in 2010.
These numbers are revealing, especially since other competing markets are experiencing stagnation or even decline in arrivals. The same upward trend was recorded in terms of nights spent by British tourists (more than 1 million), up 1.5% at end-September 2011 compared to the same period a year earlier. In addition to its well known potential as a destination and emerging political stability copy, Morocco received during the year 2011 with the arrival of two major British companies, in this case British Midland International (BMI) and British Airways, which serving the cities of Casablanca, Marrakech and Agadir. The arrival of these two companies had been hailed by professionals as a sign of confidence vis-à-vis Morocco. BMI has indeed started this week with the serving of two weekly flights to Agadir. The 2011 WTM acts at some point and the destination Morocco seems to be on the rise in Britain.